Throughout this course, we will equip you with the academic rigour necessary for International Business and Management Research and introduce practical tools like the Butterfly Model to enhance your problem-solving prowess. Much like the art of research itself, the Butterfly Model transcends a mere set of rules; it is an elegant framework that encourages creative thinking and comprehensive problem exploration.

We will learn how to formulate research questions, execute research projects, and refine our skills in presenting research findings through continuous practice. Just as skilled craftsman hones their abilities through years of trial and error, we will develop the craftsmanship of research.

By the end of this course, you will possess the necessary tools and techniques to excel in academic and professional research endeavours and gain a profound appreciation for the art of research itself. Through hands-on examples and practical experience, you will be well-prepared to tackle the complexities of the research process and contribute meaningfully to the field of international business management and trade.